Buchauszug mit interessanten Ergebnissen von Experimenten über das berechenbar irrationale Verhalten von Menschen.
Ariely conducted an experiment on MIT's communal refrigerators.
- When he slipped in a 6-pack of Coke, all the Cokes had vanished within 72 hours
- When he left a plate containing 6 $1 bills, no one ever took any of the money
"We are all far less rational in our decisionmaking than standard economic theory assumes. Our irrational behaviors are neither random nor senseless--they are systematic and predictable. So wouldn't economics make a lot more sense if it were based on how people actually behave? That simple idea is the basis of behavioral economics."