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Predictably Irrational

Buchauszug mit interessanten Ergebnissen von Experimenten über das berechenbar irrationale Verhalten von Menschen.

Ariely conducted an experiment on MIT's communal refrigerators.

  • When he slipped in a 6-pack of Coke, all the Cokes had vanished within 72 hours
  • When he left a plate containing 6 $1 bills, no one ever took any of the money

"We are all far less rational in our decisionmaking than standard economic theory assumes. Our irrational behaviors are neither random nor senseless--they are systematic and predictable. So wouldn't economics make a lot more sense if it were based on how people actually behave? That simple idea is the basis of behavioral economics."

Mehr davon: Predictably Irrational - The Hidden Forces That Shape Our Decisions

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